Leominster Credit Union (LCU) has announced the promotion of Kelli J. Rooney to the position of Senior Vice President, Community Engagement and Marketing. For the last year and a half, Rooney has been the Vice President of Marketing. In this newly created role, Rooney will lead LCU’s strategic relationship development, community engagement, advocacy and marketing.  She will focus on strengthening the LCU brand and establishing collaborative opportunities while continuing to manage our marketing programs.

“Kelli is a great fit for this role,” said LCU President John O’Brien. “She has done a great job leading our marketing efforts and is very involved in the communities we serve.  She is well known and respected and is always an advocate for our members and communities. Partnering our marketing and community involvement efforts will be a win-win for LCU and our member communities.”

Rooney serves as a board member for the Leominster Education Foundation, the Monty Tech Foundation, and the Beacon of Hope Community Services, an organization that is dedicated to enhancing the quality of life of individuals with developmental disabilities. She also serves on the Young Professionals of North Central Massachusetts Committee and the Cooperative Credit Union Association’s Social Responsibility Committee. She is a North Central Massachusetts Chamber of Commerce Ambassador and a member of the Montachusett Area Rotary Club. Rooney holds a Bachelor’s Degree in Communication from Framingham State University and a Master of Science Degree in Applied Communication Studies from Fitchburg State University. Rooney resides in Leominster with her husband Chuck and their daughter Raegan.

Kelli J. Rooney, Senior Vice President, Community Engagement & Marketing